A Manufacturer-Retailer Stackelberg Game of Innovation Pricing; Study on Manufacture Competition and Marketing Channel Cooperative Promotion When Retailer Is the Leader 新产品销售定价的制造商与销售商斯坦克尔伯格博弈零售商主导下的制造商竞争与营销渠道联合促销研究
With the high position, there must be corresponding to the product, channel, promotion and so on. 有了高定位,必定要有相对应的产品、渠道、促销方式等等。
He also regarded the Games as an effective channel for the promotion of world peace. 他也把运动会作为促进世界和平的一个有效渠道。
Study on Manufacture Competition and Marketing Channel Cooperative Promotion When Retailer Is the Leader 零售商主导下的制造商竞争与营销渠道联合促销研究
WellPoint, the top ten paint paint brands that match from other sources, the network is a new channel for the promotion of course, but it is the most potential. 康典漆十大涂料品牌表示,比拟起其他渠道,网络推广固然是新兴渠道,但是却是最有发展潜力的。
Affecting factors on the marketing element include target market, product, price, sales channel and promotion. 影响市场营销要素的因素有目标市场、产品、价格、渠道和促销。
The article further analyzes and discusses the influence channel of the promotion of processing trade on the industrial upgrading, which is included as follows: the capital supplying effect, the technique transforming and overflowing effect, the industry connecting effect, the export demonstrating and competing effect. 文章进一步分析和探讨了加工贸易对产业升级的影响渠道,其中包括:资金供给效应、技术转移和溢出效应、产业关联效应、出口示范和竞争效应。
It refers to the international marketing research, STP, international products, international pricing, international marketing channel and international promotion. 内容包括国际市场调研,市场定位、市场细分与目标营销策略,国际产品策略,国际定价策略,国际营销渠道策略和国际促销策略。
According to the STP-4Ps strategy, the strategy of product, price, sales channel and promotion is made. 按照STP&4PS组合策略,制定了竞争战略和产品策略、价格策略、销售渠道策略、促销策略。
The fourth one expounds product strategies, price strategies, channel strategies and promotion strategies about the marketing of higher education textbooks after analyzing characteristics of higher education textbooks market. 第四部分在分析高校教材市场特征的基础上,逐一阐述了高校教材的产品策略、价格策略、渠道策略和宣传促销策略。
It not only solves the marketing problem of individual brand, but also provides suggestions for the whole marketing development in the company from different aspects, such as products, price, channel and promotion, etc. 最后,在重点解决单一品牌的营销问题的同时,从产品、价格、渠道、促销几个方面为企业整体营销发展提出建议。
This paper researches the marketing strategy of Zhonghua car and analyse the key problems such as products, price, marketing channel, sales promotion and service after sale. It makes the competition strategy of Zhonghua car as the center topic. 本文研究中华轿车市场营销战略,围绕中华轿车的竞争战略为中心,具体探讨了中华轿车的产品策略,价格策略,营销渠道策略,促销策略以及售后服务策略等方面的问题。
In business promotion point, paying attention to integration of channel and personnel promotion and making use of self-owned channels, "M-Zone" brand stores; 在营业促销上要注意渠道的宣传和人员的组合,充分利用好自有营业厅和动感地带品牌店、社会销售渠道;
Among them, exterior marketing strategy includes product, channel, promotion, process as well as material display; 其中,外部营销策略包括产品、渠道、促销、服务有形展示、服务过程等;
Then, it analyse the tactics of products, price, marketing channel, sales promotion and service after sale. 然后对中华轿车的产品策略,价格策略,营销渠道策略,促销策略,售后服务策略进行了深入细致的分析。
The third part is suggestion of how to improve PHS's market share, which gives four aspects improvements from product development, price strategy, channel, promotion method through the SWOT analysis. 第三部分为改进小灵通营销策略的建议,从小灵通SWOT分析入手,结合前面的调研情况对小灵通品牌形象定位和产品开发、价格策略、销售渠道、促销方法等四个方面的改进提出建议。
After that, seven theories and policies which guide the transition practices are introduced. The transition practices are introduced separately, which include organization design, product planning, sales channel management and promotion. 接着介绍了公司提出的用于指导转型实践的七条理论方针,以及这些理论方针指导下的转型实践,包括组织设计、产品规划、销售渠道管理和促销。
In new situations, the Chinese wine enterprises are facing many managerial risks on supply of grape, productive control, new products development, price, channel and promotion. 新形势下我国葡萄酒企业经营中面临着许多风险,主要有原料供应风险、生产管理风险、新产品开发风险、价格风险、渠道风险和促销风险等。
Fourth, implement the strategies of green product, green price, green channel and green promotion. 第四,运用绿色产品策略、绿色价格策略、绿色渠道策略与绿色促销策略。
According to Marketing Theory of 4Ps ( Product, Price, Place, Promotion), the Municipal Mobile Company should focus on the channel, promotion, advertising and apply appropriate marketing strategies. 按营销的4P理论,地市级移动公司重点在渠道、促销、广告上所适用的营销策略。
With increasingly fierce competition, brand competition has been integrated into the product, price, channel, promotion of competition in all aspects. 随着竞争的日趋激烈,品牌的竞争己经融入到产品、价格、渠道、促销各个方面的竞争。
Second, this article finishes some particular compare analysis between domestic mobile and foreign mobile marketing stategy from marketing segmentation, product, price, channel and promotion, and gives some revelations to domestic mobile. 然后从市场细分、产品、价格、渠道、促销等营销层面对外资和国产手机企业的营销策略作了详细的对比分析,同时给出对国产手机企业的一些营销启示。
In the fifth chapter is the analysis of the A Education Group Guangzhou Branch of the "one-on-one" counseling in the price of marketing planning, channel, promotion, personnel, process and display the visible aspects to explore and put forward their views and recommendations. 在第五章则是通过分析对A集团广州分公司的一对一辅导营销策划中的价格、渠道、促销、人员、过程和有形展示几个方面进行探讨,提出了自己的观点和建议。
According to the high-end market segmentation results, and then make a series of product development and marketing strategy, including brand strategy, price strategy, the service strategy, channel strategy and promotion strategy. 根据高端市场细分的研究结果,进而制定一系列产品开发的营销策略,包括品牌策略、价格策略、服务策略、渠道策略和促销策略。
The fifth chapter proposes countermeasure and suggestions below: Leisure enterprise should aim at females of different age, income, occupation, make great efforts on product, price, channel, and promotion, and try hard to meet different feminine leisure needs. 第五章提出了以下对策建议:休闲企业应针对不同年龄、收入、职业的女性,从产品、价格、渠道、促销各个方面进行努力,力图满足不同女性的休闲需求。
The suggestion of product, price, channel, promotion strategy and the organization, execution and control of the marketing activities were made following the usual marketing analysis process. 营销策略建议按照市场营销管理的常用分析流程,分别从产品、价格、渠道及促销传播四个方面进行论述,并对具体营销的组织、执行和控制工作提出了建议。
In the future development, Shaanxi Post newspaper distribution should combined product strategy, channel strategy and promotion strategy together to build a marketing system, to provide support for the future development of Shaanxi Post newspaper distribution. 在未来的发展中,陕西邮政报刊发行应在产品策略、渠道策略以及促销策略方面多点结合,共同构建陕西邮政报刊发行营销体系,为陕西邮政报刊发行的未来发展提供营销支持。
Then the marketing strategy were drawed up for China Tobacco at WH, including brand strategy, distribution channel strategy, promotion strategy, network marketing, experiential marketing and so on. 为WH烟草公司制定了市场营销策略,包括品牌策略、分销渠道策略、促销策略、网络营销、体验营销等营销组合策略。
According to the problems above, here gives some suggestions, as market segmentation, target market and positioning strategy, product strategy, channel strategy, promotion strategy and brand strategy and other aspects. 根据澳柯玛冰柜存在的问题提出澳柯玛冰柜营销策略优化建议。主要包括细分市场、目标市场和定位策略、产品策略、渠道策略、促销策略和品牌策略等方面。
According 4Ps theory, tourism marketing strategies are provided from the four aspects of product, price, channel, promotion puts, employees, officers, local government. 然后根据4Ps理论从产品、价格、渠道、促销四个方面提出了相应的旅游营销策略,最后从石燕湖的员工、管理人员、当地政府部门等方面提出了一些相关的建议。